International Creative Director
Leonardo Rizzo has achieved more in 15 years of experience than most salon professionals attain in a lifetime. He is the International Creative Director of the nine Sanrizz salon group and looks after a burgeoning clientele in the company’s flagship salon.
While constantly in demand Leonardo still manages to find time to enjoy life in the heart of his family, with wife Lucy, daughter Amelina and son Rafael.
Of course, being born into a hairdressing dynasty and being exposed to the hairdressing world from as early as he can remember, has given Leonardo a firm foundation for such success. His father is Tony Rizzo, one of the UK’s best loved hairdressing personalities and the legend behind the Alternative hair Show.
“I wanted to be a hairdresser from as early as I can recall,” says Leonardo. “Being surrounded by the business since I was a toddler made me incredibly comfortable in the salon environment, it’s like my second home. I was about 15 when I started working as a Saturday boy in the Knightsbridge salon, going on to be trained by Sharon Cox, now our International Education Director.”
Hairdressing wasn’t Leonardo’s only study; while training to be a hairdresser he was simultaneously doing a Business and Spanish degree at Queen Mary’s University in London.
“It was a four year course and I fitted in my hairdressing training at weekends and on holidays alongside doing my degree,” explains Leonardo, clearly not shy of hard work and dedication.
Blessed with a good ear for languages, Leonardo is fluent in Italian and Spanish with French not far behind. It’s a gift much appreciated by the international audience Leonardo presents to many times a year. “Luckily for me, I spent a long, hot summer working and training in Spain alongside the famous Luis LIongueras. Apart from perfecting my Spanish, it gave me a fantastic insight to a very different way of working with hair.”
Returning to the UK and having worked in Sanrizz Covent Garden salon for six months, 2003 saw Leonardo open the Sanrizz salon in Guildford, where he now works three or four days a week managing his team. He looks after his celebrity and media clients in the company’s Knightsbridge salon, the flagship of the Sanrizz group.
Admitting to cutting as his forte Leonardo also loves to let his creativity run riot with avant-garde work, a passion which comes into its own when preparing Sanrizz Alternative Hair
Show models. His skill in this complex area of specialist work is confirmed by Leonardo twice being a finalist in the Avant- Garde category of the British Hairdressing Awards.
Leonardo has also had the role of Global Ambassador in his repertoire for professional hair brands including Indola Professional. “My job with Indola was to create the company’s brand image and drive brand awareness. I was responsible for all imagery and international work. Our photo shoots took place in Hamburg and I’ve travelled to China and across the whole of Europe presenting stage shows, seminars and hands-on training.”
Leonardo joined the Wella Insights Tour calling in Glasgow, Newcastle, Manchester & Ireland in February 2015 as part of the Sanrizz Creative Team.
When asked about his long term goal, “To be recognised in our industry as someone who stands out would be nice,” Leonardo says, “But, to be known as a man who made a difference would be even better.”