Covent Gardens’ Mr. Rizzo Grooming
Covent Gardens’ Mr. Rizzo Grooming makes regional final of Britain’s Best Shave competition
Our very own top London barber Sheldon, is celebrating this morning after being shortlisted in a competition to crown Britain’s best wet shaving barber.
Sheldon Hickey, of Mr Rizzo Grooming in Covent Garden, beat off fierce competition from a number of other talented barbers, and will now go head to head with 14 other wet shaving professionals in a bid to claim the coveted London title of Best Wet Shaving Barber.
If Sheldon, 28, triumphs in the regional London heat, he will then go on to compete in the national final against seven top barbers from across the country. The event is to be held at the first ever Barber UK exhibition at the Birmingham NEC in May, and promises to be bigger and better than last year’s hugely successful debut.
The London final will take place in April where Sheldon will attempt to impress judges on a number of criteria, including shave preparation, razor technique, post-shave routine, health and safety and overall efficiency.
Figures showed that the number of barbers performing cut-throat shaves had jumped by 50% in 2014, and the number continues to rise steadily as we see wet shaving making its way firmly back into favour.
Mr. Rizzo Grooming offer a variety of grooming treatments including hair cutting and traditional luxury shaves. To book your appointment with Sheldon, call 020 7379 8022