Down With The Street
Indola Professional Global Ambassador Leonardo Rizzo once again captivated hairdressers at the Indola road show 2011 with a stunning presentation of new hair trends, showcasing the Indola Smart Street Style collection of five fashion-inspired looks.
Stopping in Birmingham this year, at the very swish Hyatt Regency hotel, the road show was fronted by global ambassador Leonardo and his art team from Sanrizz, who cut and styled models on stage, wowing guests with a live catwalk presentation. Revealing beautiful and edgy looks for the audience of 140 hairdressers from the Midlands, Leonardo and his stylists talked through cutting and colouring techniques, explaining how to achieve statement precision bobs, 1950s short yet feminine quiffs, colour panelling, military themed short back and sides with length on top, impact fringes and even an avant garde hairdo to really inspire their creativity.
“It was great to see a full house,” says Leonardo. “The road shows always go down well wherever we visit and they’re fantastic for taking hairstyling inspiration around the country to smaller salon businesses.
I was asked why we present more shorter hairstyles, rather than focussing on commercially pleasing long hair, but I think it’s all about getting hairdressers buzzing about different design possibilities, and unusual shapes that they wouldn’t normally cut. The five new looks from Indola are brilliant for mixing the two lengths and very versatile because they allow for multiple styling possibilities depending on which way you wear the hair.”
Shayne Meadows, Indola Technical Manager was thrilled with the evening: “This year we have so much to offer our clients and the event showed it all off. We’re so proud of the Smart Street Style Collection as it gives customers a comprehensive overview about what we think will be big this season. We’ve produced a lookbook and a technical guide full of tips about not only recreating the hair but the whole look too: the cut, the colour, the products needed to achieve the style, and the makeup and clothes – the live catwalk just brought it all to life. We love taking the Indola styling around the UK and this latest road show was the best yet.”
The Smart Street Style Collection takes its inspiration from fashion bloggers the world over who talk about the styles that are hot and happening on the streets. It encompasses:
New Fifties: A contemporary twist on the classic short back and sides. Detailing around the ear and nape of the neck give a sharp outline and edgy silhouette while the front stays long for an exaggerated take on the traditional quiff.
City Cameo: A soft, heavy sweeping fringe lends a sophisticated vibe and makes the shorter cut more versatile to style. Whichever way you wear it, it’s girly yet grown-up, feminine yet directional – perfect for the woman who knows herself and likes her hair to work round the clock.
Oriental Vintage: The world’s most popular long style gets the primal treatment for a fresh makeover that will flatter and frame the face. The clean shape, shattered outline and a sculptural fringe tempt and tease while exposing the eye.
Minimalistic Chic: Short in length but not on style, this versatile cut delivers a masterclass in effortlessly sexy. Working with a strong outline around the cheeks and skimming the brow, beautifully framing the face, it produces a look that’s sharp but not stark.
Military Man: Short at the back, long on the top. Work in volume to flick it up for laidback style that really rocks or mess it up to work that rebellious streak or sweep it back for effortless cool.