Leonardo Rizzo Talks Smart Streetstyle With Indola
TRACKING LEONARDO – THE INSIDE WORD ON CREATIVITY
This was my second Indola Smart Streetstyle Collection as Indola Global Ambassador and it marked a real evolution from the first. Of course Streetstyle blogs are nothing new – some of them have been going for 6 or 7 years – but with bloggers taking over where the 20th century cool-hunters left off, bloggers continue to inspire key looks every season from catwalk to red carpet filtering straight down to the high street. For hair stylists the challenges are no different than for the high street – how to capture the key trends in a way that’s head-turning and wearable at the same time.
And when it comes to the Indola Smart Streetstyle Collection, that’s my job. It’s also my job to help interpret the key trends into looks that have evolved from last time – fashion takes time to change and a trend like colour blocking has been around for a while in fashion, but is definitely here to stay – for now. So we found a way to make this trend more creative, evolving it into something that feels bang up to date, while still referencing the original inspiration.
All five looks are actually created in a really intense five-day shoot. But the work starts long before then, as I spend time in Germany with the Indola marketing and technical team. First we go through mood boards summarising about 15 possible trends, which we narrow down to five to take forward. At this stage they’re fashion trends, a sketchy collection of our inspirations and the street images that triggered them, the bare bones of a little story – so Denim Folk, for instance, might be about innocence, outdoorsy beauty, tough denim meets girly with a nod to the 70s.
To bring these to life, I’ll start working next on inspiration for creating the actual cuts and colours that will embody each look. I find inspiration everywhere but I always research every story – from cultural references, iconic fashion images from all ages, art, illustrations – even a song can create a snapshot in my head. Getting the look is all about capturing a mood so I can interpret it into a cut and colour. There are also practical elements to consider, the Indola team will have created new products – a hero or two usually – as well as new colour stories, that need to be woven into the final look in a way that best shows off what they can do.
Once I’ve got a feel in my head for each look, as well as how it can be made edgier and toned down, I get to work with my team
– my creative assistant, Alex Cantle and our brilliant colourist, Gillian Reilly. Together we’ll take my ideas and brainstorm them to get the very best results we can.
We work with the Indola team to cast the models, choose a photographer, stylist, etc. then it’s at the shoot that it all really comes together. It’s a really tough process – five days to capture 15 variations on the five key looks – and we do everything on the day – colour, cut, styling – everything. I love doing the shoots – they’re challenging and full on – but the atmosphere is really charged, really creative and when we get what we want it’s such a great feeling. Plus it’s the perfect opportunity to get together with the team at Indola, the stylist, photographer and everyone – to create something to be proud of.
This time as well as being super-adaptable to suit clients of all ages and all styles. We really pushed the boundaries with colour and cut this time and I particularly love the strength of urban tribal – as well as the way we softened it down to give a fashion edge to even fairly safe mid-length cuts. I loved the whimsical feel of Denim Folk – it’s got a real retro contemporary edge – and there’s something so youthful and natural about it. Graphic Pop and Colour Clash were great fun to do too – and we’re very proud of the way the colour lifts the precision cutting techniques we used to create the looks.
On Andro Mono we used a really experimental colour technique – applying grey to create the illusion of light on dark tones. We were blown away by the results – usually when you have an idea like that – one that’s never been done before – it doesn’t work first time, but this result was just what we were aiming for and it’s a really new way to use colour to create an illusion.Of course, I couldn’t have done it without the products. There’s a hero for each look but my absolute desert island products this season have to be the Innova Polishing Pomade, Volumising Powder and the Innova Glamour Shine & Hold Spray. With these three you can create pretty much anything.
With step-by-step videos and our training courses too, this collection can give salons all over the world a real fashion and technical edge to offer their clients some really exciting cuts, colours and techniques to turn heads and really add a bit of fashion knowhow to even the simplest cut. I do hope our hairdressers enjoy playing with these ideas as much as we enjoyed creating them.
This entry was posted on Friday, July 27th, 2012 at 1:07 pm
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