When you’ve got something to shout about you just want to tell the whole world. So, listen up people! Innova’s brand new collection of professional care and styling products created to keep your clients’ hair salon-sensational every day is here and it’s fabulous. The indispensable result is a compact portfolio of super smart, dramatically effective care and styling products with innovative formulations, potent ingredients offering great value for money in beautifully designed minimalist packs featuring our gorgeous new cosmetic logo. In short, everything your clients need to keep their hair fabulous between visits in one easy to use, smart new range.
This is how:
Sanrizz International Creative Director and Indola Professional Global Ambassador launched the new range at the official press launch in London in July
S – STRAIGHTFORWARD PRODUCT PORTFOLIO – EASY TO USE: Smartness goes into everything we do, and this is exactly what you’ll find in our new compact product range.
M – MUST-HAVE INNOVATION: Every innovative new formula is made using a laboratory load of ingenious new ingredients including liquid keratin and precious gemstone extract for the deepest shine. Plus there are brand new heroes, too.
A – AFFORDABILITY WITH HIGH PRODUCT QUALITY: And they’re all available at prices typical of our distinctive value for money.
R – RETAIL OPPORTUNITY – STRONG CLIENT APPEAL: The desirable designs offer ease of use with bags of stylish shelf-appeal.
T – TARGETED AND PROFESSIONAL BRAND – SPECIFICALLY DESIGNED FOR THE INDEPENDENT HAIRDRESSER: Everything is specially developed to meet the exact requirements of the independent hairdresser. That’s you!
Or, as we like to call it – 100% bottled smartness!
This entry was posted on Sunday, June 19th, 2011 at 9:04 am
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Tags: care and styling products, Innova Care & Styling, keratin, Leonardo Rizzo, Sanrizz International Creative Director
Posted in: News